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Friday, Feb 3, 2012
Gordon Plutsky
Everyone is talking about social sharing site Pinterest – The New New Thing. It is a very fast growing site with over 11 million visits in December, a 40X increase in six months. You get the feeling it’s starting to hit critical mass and will go mainstream and big time in 2012. The demos of the site skew heavily to women 25-54 and have a higher concentration in the Midwest,... Read More
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Wednesday, Jan 4, 2012
Gordon Plutsky
I recently finished the Steve Jobs biography and have had some time to reflect on what marketers can learn from his time at Apple. He took over a company on the verge of irrelevance and built it into the most valuable brand in the world according to a recent study . Here are some key lessons from his time as CEO:
1. Don’t set up artificial divisions and... Read More
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Wednesday, Dec 21, 2011
Gordon Plutsky
Here is our annual take on the year ahead:
Mobile (Smartphone and Tablets) will become main stream and the primary way many consumers interact with brands. Morgan Stanley is projecting that Apple will sell 190 million iPhones and 81 million iPads in 2012. Companies must have a specific mobile strategy with content optimized for the format and integrated with your broader marketing... Read More
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Thursday, Dec 15, 2011
Gordon Plutsky
A brand-new Wegmans Food Market supermarket opened up in Northborough, Mass., in October and the Northeast regional grocer has plans to open six or seven more across New England. Whole Foods Market, another high-end grocer, has a strong and growing presence, as do local CSAs. What’s their secret to success?
High-end grocers like Wegmans and Whole Foods have created strong... Read More
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Monday, Dec 5, 2011
Gordon Plutsky
The new Apple 4GS iPhone is one of the fastest-selling devices of all time—they’re simply flying off the shelves at Apple Stores and other retailers. While it doesn’t look much different than the iPhone 4, the new iPhone has some significant differences that may make it a game changer for Boomers and the marketers who love them.
According to the Pew Research Center, 35% of... Read More
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Tuesday, Nov 29, 2011
Gordon Plutsky
By Kimberly Jackson, Editorial Strategist, King Fish Media
I’m a big shopper—the type most marketers would like to count among their market share because not only am I buying, I’m influencing others along the way. I shop often, which makes me to go-to source among my friends for recommendations on everything from kids’ stuff to vacation and ideas,... Read More
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Thursday, Nov 17, 2011
Gordon Plutsky
As marketers, the information we deliver to a prospect is much different than what we provide to an existing customer, or a dormant customer that we’re trying to re-activate. To that point, we are releasing a free downloadable Ebook to help content marketers maximize their return on content investment.
A prospect researching a product category seeks information that is distinct from the... Read More
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