Comments on: Is mobile content part of your media strategy? http://www.kingfishmedia.com/thinktank/2009/09/21/is-mobile-content-part-of-your-media-strategy/ King Fish Media Blog Fri, 30 Jul 2010 15:29:09 +0000 http://wordpress.org/?v=2.2.2 By: Ben Morris http://www.kingfishmedia.com/thinktank/2009/09/21/is-mobile-content-part-of-your-media-strategy/#comment-3389 Ben Morris Wed, 04 Nov 2009 09:48:03 +0000 http://www.kingfishmedia.com/thinktank/2009/09/21/is-mobile-content-part-of-your-media-strategy/#comment-3389 I'm not convinced by mobile applications as there are so many competing development platforms and technologies (inc. Symbian, Android, Windows Mobile, RIM, Palm OS, etc), each requiring separate investment and development effort. Over in the UK, the iPhone is still a small part of the overall mobile handset market - as little as 2% of all devices sold. The iPhone doesn't even dominate the smart-phone market yet - it's share is somewhere around the 20% mark and it's facing some genuine competition now. That said, according to a recent OfCom report more than 8m people in the UK used a mobile device to access the internet in the first quarter of 2009. That's a big audience that shouldn't be ignored. If you want to develop relationships with your wider audience, then mobile-optimised web content is the way to go. If you want to monetarise content - i.e. find a model whereby you can charge for your online content - then that's where applications come in. Either way, no self-respecting digital strategy should ignore mobile these days. I’m not convinced by mobile applications as there are so many competing development platforms and technologies (inc. Symbian, Android, Windows Mobile, RIM, Palm OS, etc), each requiring separate investment and development effort.

Over in the UK, the iPhone is still a small part of the overall mobile handset market - as little as 2% of all devices sold. The iPhone doesn’t even dominate the smart-phone market yet - it’s share is somewhere around the 20% mark and it’s facing some genuine competition now.

That said, according to a recent OfCom report more than 8m people in the UK used a mobile device to access the internet in the first quarter of 2009. That’s a big audience that shouldn’t be ignored.

If you want to develop relationships with your wider audience, then mobile-optimised web content is the way to go. If you want to monetarise content - i.e. find a model whereby you can charge for your online content - then that’s where applications come in.

Either way, no self-respecting digital strategy should ignore mobile these days.

]]> By: Is Mobile Content Part of Your Media Strategy? « Tech Pinoy http://www.kingfishmedia.com/thinktank/2009/09/21/is-mobile-content-part-of-your-media-strategy/#comment-3344 Is Mobile Content Part of Your Media Strategy? « Tech Pinoy Mon, 21 Sep 2009 23:46:59 +0000 http://www.kingfishmedia.com/thinktank/2009/09/21/is-mobile-content-part-of-your-media-strategy/#comment-3344 [...] Read the rest here: Is Mobile Content Part of Your Media Strategy? [...] […] Read the rest here: Is Mobile Content Part of Your Media Strategy? […]

]]> By: Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement http://www.kingfishmedia.com/thinktank/2009/09/21/is-mobile-content-part-of-your-media-strategy/#comment-3343 Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement Mon, 21 Sep 2009 20:48:29 +0000 http://www.kingfishmedia.com/thinktank/2009/09/21/is-mobile-content-part-of-your-media-strategy/#comment-3343 [...] Read more here: ThinkTank · Is Mobile Content Part of Your Media Strategy? [...] […] Read more here: ThinkTank · Is Mobile Content Part of Your Media Strategy? […]

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