Mark your calendars for a Folio Magazine Webinar on managing marketing timelines. I will be the one of the speakers for the Folio audience of magazine marketing professionals. The goal of the web cast is to give advice and best practices on how to create awareness and buzz for a comprehensive marketing program. We will also cover how to create a rollout schedule to your sales reps, press and clients. It is a topic I know well - I was the Marketing Director for several tech media brands including two of the most successful ones ever – PC Magazine and CRN. The webinar is on August 14th at 2:00 eastern. Click here to register.
In addition, I will be speaking at two sessions at this year’s Folio 08 (Sept. 22-24 in Chicago). I will be covering “Upping Your Marketing Success Quotient” as part of the marketing track. As part of the events track, I will be speaking at a session called “Models for Event Profitability”. I will have much more about this as we get closer, so click here to learn more about attending the show. It is a great networking and learning experience for anyone in B2C or B2B media.
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