In a year packed with mostly forgettable ads, there’s one company people are still berating, for the second year in a row, for airing the Super Bowl’s worst ads.
We expected it – and CEO Vin Gupta promised it. Last year, the salesgenie.com ads “positively impacted” business to such an extent that Gupta followed the same tact this year. He even conceptualized the commercials and wrote the dialogue himself.
It’s not the bad accents, uninspired “storyline,” or even the crappy animation. It’s that the company came off looking cheap and low quality. And if the commercials made you curious enough to visit salesgenie.com, you’re in for a sorry surprise. Their Web site only enhances the low brow corporate image displayed in the television ads.
Moreover, isn’t it ironic that a company that specializes in sales leads – targeted selling to a qualified audience – would be so untargeted in their own sales campaign? Sure, they might have reached a million salespeople through their Super Bowl ads, but how many people who don’t give a damn about anything sales-related, saw those ads? Nearly 100 million – the waste was incredible. And for the $6 million spent on animated panda bears and evil bosses, they could have created a content-based, targeted private channel in which they actually create a relationship with their real prospects. How did a sales lead company, a company that sells to salespeople, miss that?
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