I sent the link to my last post to the very marketers I was talking about. Not surprisingly, they commented and added to the list.
This comes from Tracey Passuello, Director, Digital Marketing & Sales Promotion at Portfolio.com. Tracey is part of one of the coolest media launches of 2007, Portfolio from Conde Nast. I will have to write about it soon, but it becoming one of my favorite reads. Check out the October issue if you have not yet seen it.
Let me frame it out - “By the blank stare you are giving me I figured out that you didn’t understand a word I said so maybe I need to stop throwing every buzz word I know out and actually speak English”
What’s our play? - “I have no idea what to do in this area so you better figure it out”
It goes in the bucket - “I have no idea how to do this task so I will put it into a file and pray it goes away”
It’s time to flip the model - “damn if I know what to do”
These come from Laura Mastroberti, Manager, Advertising Research & Marketing at Newsday Long Island, one of the largest daily newspapers in the country, and the paper I grew up reading. They have recently redesigned their web site. Check it out here.
We need to think economies of scale – “Less money, more work”
This is going to be so much fun – “Fun for me because I don’t have to do it, you do”
I think you’re on the right track – “You missed it by a mile; try again”
Do you have more to share? Send them in and we’ll post them.
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