The Kings of Content™ Offers Fresh Perspective on Content Creation
Salem, MA (April. 27, 2011)—You know what they say: content is king. Nowhere is this truer than in marketing practices designed to engage customers and prospects. King Fish Media, the leaders in custom media, are proud to announce the launch of their new podcast series, The Kings of Content™. The podcasts feature King Fish Founder and President Cam Brown and Director of Marketing and Research Gordon Plutsky discussing topics of interest for marketing, sales and C-level professionals who are charged with driving measurable returns from their marketing programs.
“The marketing landscape may have changed more over the last five years, than it did in the previous thirty,” explained Brown. “The Kings of Content is our way of addressing these issues for marketing professionals in a fun and engaging forum, while evaluating and providing real solutions in the process.”
The Kings of Content podcast series focuses on the use of original custom content to speak to both customers and prospects across all media platforms: print, online, social, mobile and face to face. Volume I of The Kings of Content features four podcasts: How to Talk Your Customers, Turning an Internal Training Meeting into a Virtual Event, How to Reactivate a Lapsed Customer, and The Right Content for the Right Platform. Volume two kicks off with Why Quality Content Matters and How to use Twitter for Content. The podcasts, which are avaliable in iTunes, cover the topics of content development, custom media, interactive marketing, social media, customer retention, live/virtual events, and marketing trends.
About King Fish Media
King Fish® (www.KingFishMedia.com) is the leading custom media solutions company with services ranging from custom publishing (print and interactive), to web casts, face-to-face events and market research. Delivering custom media programs designed to spur relationship marketing and customer retention, and drive qualified leads, King Fish creates media channels for leading companies in both B2B and B2C markets. King Fish Media was named to Entrepreneur Magazine’s Hot 500 List and Inc. Magazine’s 5000 list. King Fish has won several awards, including MIN’s Integrated Marketing Award and the CPC’s Pearl Award. The King Fish Think Tank blog (www.kingfishmedia.com/thinktank/) has been named one of the leaders in content marketing by Junta42. King Fish Media has created loyal audiences for companies such as Aramark, Bank of America, BBVA Compass, IBM, Nuance, Source Media, Stop and Shop, Verizon, Zappos and others.