Recognition

In the News
Press Releases
Bylines/Speaking
- 2012
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King Fish Bylines

Four Brands that Emotionally Connect With Consumers May 14, 2013 King Fish’s Gordon Plutsky explains how brands can create an emotional connection with customers to foster long term customer relationships continue reading
The Secret of Converse: People are Media May 2, 2013 King Fish’s Gordon Plutsky writes about how Converse has created their own media channel and platform by focusing on the needs of their core customer continue reading
Word of Mouth Still Works March 18, 2013 King Fish’s Michele Campbell writes about the value of word of mouth marketing for non profits continue reading
It's Simple: Deliver What You Promise Feb 19, 2013 King Fish’s Michele Campbell writes about delivering on the brand promise continue reading
How to Win the Long Game on Super Sunday January 21, 2013 King Fish’s Gordon Plutsky explains how companies can get the most from their Super Bowl advertising investment by making it part of an integrated digital campaign continue reading
Lessons From The Dowager on "Downton Abbey" January 21, 2013 King Fish’s Michele Campbell tells marketers how they can learn some branding lessons from the popular PBS show continue reading
Empower Employees Through Charitable Giving December 17, 2012 King Fish’s Michele Campbell writes about the importance improving internal moral by empowering giving continue reading
Big Surprise: When Customer Service or Sales Go Rogue, You Lose Customers October 15, 2012 King Fish’s Michele Campbell writes about the importance of customer service for retaining customers continue reading
50 is No Longer 50: What it Means for Marketers October 12, 2012 King Fish’s Gordon Plutsky advises marketers to treat younger boomers (48-58) differently. They need to be targeted based on their behavior rather than demographics. continue reading
Using Content to Nurture Leads Between Prospect and Sale October 10, 2012 King Fish’s Gordon Plutsky tells marketers how they can improve conversion rates by using content to nurture prospects. continue reading
Cam Brown Advises Brands to Have an Opinion October 8, 2012 King Fish’s Cam Brown tells The Economist how brands can engage customers by creating their own original content to gain trust. continue reading
Branding Efforts of Olympic Proportions September 17, 2012 King Fish’s Michele Campbell writes how non-profits can benefit from consistent and strong branding. continue reading
From Lead to Revenue Road Show August 1, 2012 King Fish’s Cam Brown speaks at the Lead to Revenue Road show on the value of storytelling to drive leads and sales revenue. continue reading
NBC’s Olympic Coverage: A Peak Into The Future July 31, 2012 King Fish’s Gordon Plutsky tells why NBC made the right decision to stream the Olympics while still showing premier events on tape delay at night. continue reading
Social Media and Causes: A Match Made in the Clouds July 16, 2012 King Fish’s Michele Campbell writes about the use of Pinterest for non-profits to add more of a visual aspect to their marketing. continue reading
When it Comes to Storytelling, You Can’t Beat Video June 18, 2012 King Fish’s Michele Campbell writes about the use of online video for telling your story with emotion. continue reading
Tailored Content Boosts Conversion in Lead-Generation Cycles June 12, 2012 King Fish’s Gordon Plutsky writes how to increase lead generation conversions by introducing a content based nurture program that includes storytelling. continue reading
Advice for Reebok: Tell Us a Story May 30, 2012 King Fish’s Gordon Plutsky gives advice to Reebok on how to use content and storytelling to improve their marketing campaign to the CrossFit community. continue reading
Multi-Level Mommas May 30, 2012 King Fish’s Kimberly Jackson gives advice to multi level marketers and how they can use new media to reach today’s busy moms continue reading
Nonprofit is a Tax Classification, Not a Business Strategy May 21, 2012 King Fish’s Michele Campbell writes about how non-profits need to run like a business and drive profits for the causes they support continue reading
Brand Connection: Your Story Can Inspire the Perfect Sponsorship April 26, 2012 King Fish’s Michele Campbell writes about how non-profits can use storytelling to help gain the perfect sponsorship. continue reading
Don Draper: Content Marketer March. 28, 2012 King Fish’s Gordon Plutsky writes on the Event360 blog about how Mad Men’s Don Draper uses storytelling and emotional connections to create ads and sell products. continue reading
Make People Like You, Not Just Your Cause March. 18, 2012 King Fish’s Michele Campbell writes about how non-profits can use content and social media to build relationships with those who believe in their cause. continue reading
Direct Mail Lets Online Marketers Stay in Front of Customers Longer Feb. 27, 2012 King Fish’s Gordon Plutsky writes about online retailers can incorporate direct mail into an integrated marketing campaign continue reading
Webinar: The Digital Shopper, Improving the Path to Purchase January 25, 2012 King Fish’s Gordon Plutsky appears on a Zmags webinar to discuss new research about the connected shopper using tablets and Facebook click here to register and watch

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