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King Fish Bylines

Webinar: The Digital Shopper, Improving the Path to Purchase Jan 25, 2012 King Fish's Gordon Plutsky appears on a Zmags webinar to discuss new research about the connected shopper using tablets and Facebook click here to register and watch
How Grocers Can Change the Conversation With Customers Dec. 12, 2011 King Fish's Gordon Plutsky writes about how grocers can engage customer with content marketing continue reading
What Siri Means For The Mobile Marketplace, Boomers And The Marketers Who Love Them Dec. 1, 2011 King Fish's Gordon Plutsky writes about Siri and the new iPhone 4GS and how it may effect how marketers communicate with customers continue reading
Daily Deals: Four Ways To Improve The Experience For Moms November 25, 2011 King Fish's Kimberly Jackson gives advice to daily deal marketers on how to best engage with moms. contine reading
The CMO Advantage on the Pluse Network October 24, 2011 King Fish's Gordon Plutsky appears on the CMO Advantage to discuss the King Fish Mobile Marketing Study, and mobile strategy. watch video
29 Brilliant Minds Share Common Content Strategy Mistakes Oct. 24, 2011 King Fish's Gordon Plutsky contributes his response to the question “What is a common content strategy mistake that business owners make?” continue reading
29 Brilliant Minds Share Uncommon Content Strategy Advice Oct. 15, 2011 King Fish's Gordon Plutsky contributes his response to the question “Share one uncommon piece of content strategy advice.” continue reading
29 Brilliant Minds Discuss Business Publishing Oct. 10, 2011 King Fish's Gordon Plutsky contributes his response to the question “I’ve always aligned with the idea that all businesses are in the business of marketing. Are most businesses now in the business of publishing?” continue reading
Tips for Business to Business Mobile Marketing July 29, 2011 King Fish's Gordon Plutsky writes about how B2B companies can engage customers with mobile apps continue reading
Big Agency, Small Agency, Making the Right Choice August 29, 2011 King Fish's Gordon Plutsky on how to pick a best of breed marketing agency to meet your sales and marketing objectives. continue reading
The CMO Advantage on the Pluse Network July 29, 2011 King Fish's Gordon Plutsky appears on the CMO Advantage to discuss King Fish, content marketing and integrated programs with host Ed Gaskin. watch video
Getting Personal: How Financial Marketers Can Reach Boomers June 16, 2011 King Fish's Gordon Plutsky on why financial marketers need to target younger boomers with specific content and messages. continue reading
New Mobile Marketing Study: How marketers view the mobile channel March 16, 2011 Get any two marketers together and it won’t take long for the topic of mobile to surface. Inquiring minds want to know – so we asked in a new research study, and here is what we found: Though only 33% of companies now have a mobile marketing strategy, an additional 62% of businesses plan to launch a mobile marketing strategy within a year..by Gordon Plutsky, KFM... continue reading
New Mobile Marketing Study: What it Means for Content Marketers June 2, 2011 King Fish's Gordon Plutsky writes for the Content Marketing Institute on the King Fish Mobile Marketing study, and key takeaways for content marketers. continue reading
Engage Mom: Yeah, There's An App For That June 1, 2011 King Fish's Kimberly Jackson on her frustration with some mobile apps designed to make a Mom's life easier. continue reading
Facebook Advertising Offers Real, Measurable Results April 29, 2011 Gordon Plutsky writes about Facebook commanding an ever-increasing piece of advertising budget pies, thanks to the measurable results it provides marketers in terms of new fans and website conversions.... continue reading
Facebook Comments – Does it make sense for your site? March 16, 2011 Facebook has introduced their comments plug in for content websites to use in place of their current comment section. The benefit for sites are clear as readers can use their FB login to comment on a site without having to set up and administer a password and verification system..by Gordon Plutsky, KFM... continue reading
The Athlete: Ready For Action And Ready To Buy March 10, 2011 KFM's Gordon Plutsky on why marketers need to speak specifically to Boomers and older athetes. continue reading
Are consumers becoming immune to your email? Feb 21, 2011 KFM's Gordon Plutsky on why consumers may be immune to your email messages on imediaconnection.com... continue reading
Financial Marketers: Get In Touch With Your Feminine Side Feb 10, 2011 KFM's Gordon Plutsky on why financial marketers need to speak specifically to women. continue reading
4 ways to gain new customers with mobile marketing Jan 21, 2011 KFM's Gordon Plutsky on how to generate new customers with mobile marketing. continue reading
A Social Media Strategy is Not Enough Jan 20, 2011 As 2011 gets underway marketers are abuzz about their social media strategy. It seems that everyone from your local diner to the Fortune 1000 is figuring out how they can leverage and drive sales ROI from the myriad of social and mobile platforms and technologies available. I am often surprised how many companies talk about their social media strategy in terms of apps and technology and forget the most important aspect of the overall plan—content. continue reading
Right Content, Right Time Jan 13, 2011 KFM's Gordon Plutsky writes about content based lead generation on CMO.com. continue reading
The Eight Truths For Talking To Alpha Moms Dec 22, 2010 Kimberly Jackson guest blog on Media Post's Engage Mom Blog on Alpha Moms. continue reading
Lead Generation: Are you following through? Dec 1, 2010 Gordon Plutsky writes on iMedia Connection about lead generation and how to nurture leads. continue reading
Riding the rising tide of social media investment Oct 8, 2010 Gordon Plutsky writes on iMedia Connection about the King Fish social media study. continue reading
How to Use Content-based Webinars to Generate Leads and ROI Sept 20, 2010 Watch Cam Brown in a free webcast on how to use content based webinars to drive your marketing ROI continue reading
The unique benefits of 5 marketing platforms Sept 8, 2010 Gordon Plutsky writes about the five benefits of using content on multiple platforms on IMedia Connection. continue reading
Six Reasons Print Belongs in Your Media Mix (or Why Digital Popularity Brings Print Opportunity) Aug 31, 2010 Gordon Plutsky writes about multi-channel marketing for Marketing Profs. continue reading
When It Comes To ROI, Don't Be A Mad Man June 29, 2010 Gordon Plutsky writes about marketing ROI and media channels for Direct Magazine. continue reading
CMOs: Why Rent Media When You Can Own It? June 18, 2010 Gordon Plutsky contributes to CMO.com. continue reading
Behavioral Targeting: Does It Make Sense For Your Company? June 17, 2010 Gordon Plutsky writes about Behavioral Targeting for CMO.com. continue reading
How Brands Are Becoming the Media (and Why Your Brand Should Probably Do the Same) Jan 5, 2010 The hottest trend in brand marketing right now is the very thing that has fueled traditional advertising's ongoing evolution: Brands are bypassing traditional media outlets in favor of creating their own private media platforms. That's right, brands are becoming the media. continue reading
Dec 22, 2009 King Fish's Gordon Plutsky appears on leading radio show to talk about changes in media and marketing.

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duration: 11minutes 19seconds
Why Brands Need to Own Their Content Channels Nov 17, 2009 Gordon Plutsky article on iMedia Connection on brands creating their own custom content. continue reading
Where's the buzz around custom media? Sept 9, 2009 Gordon Plutsky for eMedia Vitals on custom media and publishers. continue reading
Measuring the Value of Online Fan Communities July 1, 2009 Gordon Plutsky's article in Chief Marketer on Social Media ROI. continue reading
Small business marketing and the new media formats Jan 30, 2009 Gordon Plutsky appears on the Small Business Advocate radio show to talk about new media. continue reading
Listen to Gordon Plutsky on KFUO in St. Louis Jan 27, 2009 Gordon Plutsky on KFUO in St. Louis to discuss changes to the media business.

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duration: 16minutes 29seconds
Cam Brown, President of King Fish Media Jan 21, 2009 Cameron Brown appears on TrueNYC as a featured entrepreneur. continue reading
Friday AM January 16th, 2009 Jan 16, 2009 Gordon Plutsky appears on National Public Radio to talk about changes in media models and 2009 outlook. continue reading
Creating Your Own Private Media Channel Nov 7, 2008 Gordon Plutsky's article on creating a Private Media™ channel for the IABC. continue reading
Custom Media Oct 21, 2008 Gordon Plutsky on Custom Media in the Folio Marketing Excellence blog. continue reading
Building a Timeline for Marketing Success Sept 30, 2008 Gordon Plutsky contributes to Folio White Paper on marketing planning and time lines. continue reading
Using Online Video to Create Your Own Private Media Channel Sept 2, 2008 Cam Brown's Article on Using Video as Custom Media. continue reading
Using Media Research to Increase Your ROI Aug 15, 2008 King Fish's Gordon Plutsky contributes articles to Chief Marketer on market research. continue reading
How to Build Brand Credibility for an Awards Program June 23, 2008 MINs B2B Case Study on the Branch Manager Awards Produced by King Fish. continue reading
Managing Face to Face Events to Maximize ROI June 16, 2008 King Fish Chief Marketer Article on Face to Face Events ROI. continue reading
Icebreakers: Should You Stay or Should You Go? June 2, 2008 King Fish's Gordon Plutsky on Live vs. Interactive Events. continue reading
How to Drive Marketing ROI with Interactive Events May 26, 2008 King Fish guest article in Chief Marketer on Marketing ROI of Web casts and Interactive Events. continue reading

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