Challenge

The leading online retailer of footwear and apparel wanted to extend their brand, in print, as part of their new customer acquisition strategy.

 

Solution

Zappos partnered with King Fish to produce a series of Zappos Life magalogs Casual Lifestyle, Active Lifestyle, and Fashion—each with stunning, on-location photography and storytelling content. Targeting three market segments, products were presented in a playful, dynamic way to embody the company's fun lifestyle and culture. Distributed both in-box and as part of a mailing, King Fish developed a strategic distribution list in an effort to increase new customer acquisition.

In addition to the print components, King Fish developed interactive, digital editions for both magalogs. The online versions enable viewers to easily purchase products, and captures valuable tracking information related to brand performance for Zappos.

Success

As a result of the series, Zappos experienced an increase in product sales and revenue. The magalogs have also generated interest from brands who would like to participate in future publications.

 

Deliver Magazine case study on the Zappos Magalogs created by King Fish