Challenge

Custom publishing to retain and upsell/cross-sell their soho/small business DSL customers on the full suite of Verizon products and services.

Solution

A newsletter campaign to key customer and prospects

• 2004: 135,000 newsletters
• 2005: 650,000 newsletters
• 2006: 900,000 newsletters
• Over 427,000 newsletters in Q1 2007

Content

Original business management content to help them grow and manage their businesses.

Success

Reduced customer churn rate by 19%, which resulted in $2 million in revenue.