Verizon Summer 2007 Cover Wrap

Verizon Summer 2007 Cover Wrap

Challenge

Custom publishing to retain and upsell/cross-sell their soho/small business DSL customers on the full suite of Verizon products and services.


Solution

A newsletter campaign to key customer and prospects

  • 2004: 135,000 newsletters
  • 2005: 650,000 newsletters
  • 2006: 900,000 newsletters
  • Over 427,000 newsletters in Q1 2007

Content

Original business management content to help them grow and manage their businesses.


Success

Reduced customer churn rate by 19%, which resulted in $2 million in revenue.

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