King Fish worked with the telecommunications giant on a custom media campaign to retain and upsell/cross-sell Verizon’s SOHO/small business DSL customers.
King Fish launched a newsletter campaign to key customer and prospects and created original content offering guidance to help small business owners grow their businesses. The campaign helped to reduce customer churn rates by 19%, resulting in $2 million in revenue.
King Fish has partnered with Verizon to create VerizonOnline@Work, a quarterly publication targeting Verizon small business customers — those with 10 or fewer employees — using DSL.
King Fish’s Gordon Plutsky writes about marketing ROI and media channels for Direct Magazine.