Challenge

Utilize custom media to differentiate SunTrust from competitors and reach qualified SMB customers to build a dialog with new and existing customers.

Solution

21 half-day seminars in markets all over the Southeast. Turnkey event management by King Fish Media.

Content

Used Small Business Content to build affinity with customers and prospects. Content portable to other platforms. Used expert speakers such as:

• Max Carey, Small Business Marketing and Growth
• Steve Little, Small Business Growth
• Michael Hopkins, Small Business Entrepreneurship

Success

Over 5,000 attendee registrations and nearly 2,000 live attendees to interact with SunTrust bankers.

 

Post-event surveys show that the vast majority of SMB attendees have a more positive opinion of SunTrust, and are more likely to consider doing business with them. In addition, the participants reported they grew their business as a result of attending the seminar and networking.