On Wall Street (OWS) Magazine turned to King Fish to create a custom media program for NY Life/MainStay Investments to learn more about its customers and get closer to key branch managers who influence the purchase of the company’s investment products. The successful program is now in its’ 5th year.
King Fish created an awards and research program to determine the top 10 branch managers across the United States. One hundred finalists took part in an in-depth survey to determine the top 10. The program enables NY Life/MainStay to make key sales contacts and enhance its brand with this key customer segment. OWS created a new editorial franchise and plans on making this an annual custom media program.
MINS B2B names King Fish a finalist for the Integrated Marketing Awards for On Wall Street’s Branch Manager of the Year Awards.
MINs B2B Case Study on the Branch Manager Awards Produced by King Fish.