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Print Ad
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Challenge On Wall Street (OWS) Magazine turned to King Fish to create a custom media program for NY Life/MainStay Investments to learn more about their customers, and get closer to key Branch Managers who influence the purchase of their investment products. Solution King Fish created an awards and research program to determine the top 10 Branch Managers across the US. 100 finalists took part in an in-depth survey to determine the top ten. Content The top winners invited to an exclusive dinner where Chef Tom Colicchio created a custom menu and served as the keynote speaker. King Fish created the web site, collateral, marketing plan, conducted the research and managed all aspects of the final event for OWS. Success The program enabled NY Life/MainStay to make key sales contacts and branded themselves with this key customer segment. OWS created a new editorial franchise and plans on making this an annual custom media program. "King Fish Media was a great partner for the launch of our Branch Manager
Award program. They worked with us hand in hand to provide Mainstay
Investments with a comprehensive custom media experience that leveraged the
On Wall Street Magazine brand to create a new event. Mainstay was able to
meet with the top Branch Managers in the US in a sophisticated and intimate
environment, and we created a great new editorial franchise for our
readers. We really appreciated King Fish¹s attention to detail, creativity
and expertise in market research and event production"
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