Challenge

On Wall Street (OWS) Magazine turned to King Fish to create a custom media program for NY Life/MainStay Investments to learn more about their customers, and get closer to key Branch Managers who influence the purchase of their investment products.

Solution

King Fish created an awards and research program to determine the top 10 Branch Managers across the US. 100 finalists took part in an in-depth survey to determine the top ten.

Content

The top winners invited to an exclusive dinner where Chef Tom Colicchio created a custom menu and served as the keynote speaker. King Fish created the web site, collateral, marketing plan, conducted the research and managed all aspects of the final event for OWS.

Success

The program enabled NY Life/MainStay to make key sales contacts and branded themselves with this key customer segment. OWS created a new editorial franchise and plans on making this an annual custom media program.