PartyLite, a global candle company turned to King Fish to develop a new brand direction. As part of this effort we created a video to show its quality candle story — with a new look and feel that better captures the spirit of “Leuchten in den Augen” or a sparkle in the eye. The video needed to capture the brand spirit — fun, exciting, youthful — and feature the products as heroes.
The video will have a variety of uses, from consultants sharing at parties and with potential recruits, to customers/prospects viewing on YouTube. With PartyLite’s new brand direction, the creative must appeal to both Gen X and Gen Y.
In addition, King Fish is helping develop new brand guidelines including: fonts, colors, brand tone, language, stories and templates to be used globally across all communications.