Nuance – Custom Media Solutions

Challenge

Nuance turned to King Fish for a fresh approach to generate leads among C-level executives and provide their sales team with tools and packages to help them get appointments and close sales.

Solution

King Fish designed and developed a unique direct mail campaign to bring to life the benefits of Nuance’s voice recognition technology for customer service and customer retention

Content

The custom media content focused on the customer experience using the Nuance technology vs. existing touchtone products. The difference was illustrated by sending a recording of the executives own company’s customer phone interface.

Success

The custom media campaign exceeded expectation in terms of leads generated and satisfaction from the sales team.