Challenge

Target C-level management and the HR decision-makers in companies with 500–2,000 employees and introduce them to time management and workforce management software solutions.

Solution

Custom Webcast with HTML and video e-marketing deployment.

Content

Worked with Kronos to develop content with leading IDC analyst to present value in the form of content and research for this marketing segment.

Success

Generated more than 300 registrants with a live attendee rate of more than 50%. Nine attendees requested immediate follow-up from the Kronos sales team.