For the past five years, King Fish has been creating a media channel for IBM to generate leads of senior IT decision makers and retain current customers.

We produce dozens of webcasts every year for numerous divisions within IBM. King Fish provides managed services, original content and audience development. In addition, we have created the Eye On IBM blog and Twitter feed to help create a content-based community around the webcasts.

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King Fish’s Cam Brown and Gordon Plutsky quoted in a story about tech companies using custom content. They talk about King Fish’s efforts for IBM

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King Fish’s Cam Brown and Gordon Plutsky quoted in a story about the use of video for custom content.