Challenge

BP wanted to communicate directly with the readers of The Economist to create a dialog about energy alternatives and take part in The Economist’s Global Energy Crisis Online.

Solution

BP and The Economist turned to King Fish Media to write and design a 2-part Special Section that spoke to BP’s position and role in the development of new sources of energy for world markets.

Content

King Fish editors wrote a feature that described BP’s efforts to develop and invest in a diverse mix of low-carbon alternative energy sources such as bio fuels, solar, wind and hydrogen. It was critical for King Fish to assign an editorial team that would be on par with the level of writing found in The Economist.

Success

The series has been well received and helped create a private media channel for BP within the pages of The Economist, one of the most well-read business magazines in the world.