Challenge

To maintain communication and top-level dialogue with top-tier business customers through custom media while positioning the bank as a thought leader and an authority on business issues and the economy.

Solution

• Quarterly custom magazine
• Monthly e-mail newsletter
• Companion website

Content

With the help of King Fish, client has created content that applies to businesses across all vertical markets and integrated their message across other media platforms to ensure consistency of the brand and messaging. By combining custom publishing and interactive marketing and events, King Fish has helped Compass Bank establish a secondary brand (Compass on Business) among its bank constituents and in the business communities they serve.

Success

Compass recognized the value in communicating consistently with their constituency, firmly establishing their commitment to their customers. They increased the frequency of magazines to four times a year, and the Web site is updated monthly with new, original content. In the year since launch, page views of, visitors to, and time spent on the Compass on Business site have been consistently very high.