Challenge

BTM Corporation, a management solutions provider that innovates new business models, wanted to bring their company to life and showcase their CEO as an industry leader. Additionally, they needed to find an effective method to explain a complex product to potential prospects.

Solution

They turned to King Fish to create a custom media video solution for the home page of their corporate Web site. King Fish provided a turnkey solution of scripting, filming, editing, and post-production.

Content

A King Fish editor, working with BTM, wrote a script for the CEO and other BTM executives on the video. The script and graphics emphasized the benefits of the convergence of business and technology.

Success

The video was very well received by BTM and their customers and prospects. Plans are underway to film multiple videos and create a content-rich, private custom media channel for BTM to speak directly to their target audience.