BBVA Compass Bank turned to King Fish for a variety of content solutions aimed at different constituents.
Compass on Business and Blueprint are targeted at small business banking customers to position the bank as a thought leader. King Fish also produced Adalante and “everyday,” a magazine and e-newsletter, respectively, for internal employees. KFM also created an internal site — Mosaic to profile employees’ ad build community within the bank. BBVA Compass has made internal communications a priority to ensure that all internal stakeholders and customer-facing employees are well informed with the latest news about the bank.
Comprehensive case study looking at BBVA Compass’s external and internal communication efforts.
B2B Magazine writes about King Fish produced Blueprint Magazine, a thought leadership publication for the bank’s leading customers.