Challenge

Custom Publishing engagement to define a complex message about a very complex and expensive product: back-end intelligence gathering software for e-commerce Web sites.

 

ATG is an innovative software company that delivers personalization solutions designed to improve every facet of interaction with prospects, customers, partners, and employees and, in turn, increase sales, improve customer loyalty, and enhance profitability.

Solution

• ATG Insight, a custom newsletter versioned for both customers and prospects
• Complementary interactive eNewsletter

Content

Articles brought the product to life by showcasing how companies could learn about and tailor offers to their customers.

Success

"Partnering with King Fish allowed ATG to execute marketing programs uniquely customized for both ATG customers, and our best sales prospects. Implementing King Fish's Private MediaT approach and delivering content both in print and online shows our intense dedication to informing our user-base. During the first four months of our campaign launch, the campaign reception has been overwhelmingly positive, and we will continue to use King Fish for future Private MediaT communication strategies."

 

Lynne Esparo, Director of Marketing Communications, ATG