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Aramark wellness everyday Magazine
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Challenge Aramark's objective is to align its various product lines with health, wellness and sustainability through thought leadership initiatives such as Wellness Every Day. Aramark’s overall strategy is to raise brand awareness while simultaneously providing a venue for the vendor partners to advertise. Solution Aramark turned to King Fish Media to manage the conception and execution of their own Private Media channel. Rather than rent media by advertising in numerous publications, Aramark made the strategic decision to create their own custom media channel. Content Aramark's Wellness Every Day provides health, wellness, nutrition and lifestyle information in an upbeat, contemporary and straightforward style. The content offers practical advice for use throughout the reader's day from nutrition to fitness, from work/life balance to stress reduction. King Fish assembled an editorial team who are experts in their fields to create an authoritative and thought provoking editorial package for the target readership. Success In the first issue of the magazine, available in Aramark facilities this summer, there is an invitation to take part in an online reader survey. The responses have not been officially tabulated at this time, but the early response from customers, advertisers and Aramark is overwhelmingly positive. |
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