Challenge

Target home cooks with average cooking skills and empower them to try new recipes and ideas, especially around the major holidays.

Solution

• Quarterly 68-page print magazine
• Online video demonstrations

Content

Original recipes that only look as if you cooked all day (but are actually easy), actionable decorating ideas, and entertaining tips.

Success

Achieved single-copy sales newsstand goals and successfully raised money to benefit America's Second Harvest.