Challenge

Affinion Marketing Group promises to help its customers within the financial services industry sell more products to more customers by building stronger brand equity and fierce customer loyalty. The opportunity for Affinion, and the primary deployment of King Fish custom media services, is to maximize the revenue impact of each of its solutions by ensuring as many clients as possible can derive unique benefits.

Solution

King Fish Media teamed with small-business experts like Inc. magazine to design and deliver a custom publishing vehicle to reach small-business owners; each issue customized for Affinion’s financial institution clients. King Fish publishes Business Asset, a glossy custom newsletter, complemented by a custom Web site, capable of showcasing each financial institution’s brand uniquely while strengthening its valuable relationships with small-business customers and prospects in a more personalized fashion. King Fish has also produced interactive media and marketing kits, customized by financial institution brand.

Content

Small-business case studies, marketing, HR, finance, and other topics of interest to small-business owners.

Success

"The addition of the mybusinessasset.com website has been huge, attracting a ton of hits. It's another great technique in our marketing strategies toolbox to address the needs of our end-users, profile our readers, and extend the brand. It also conveys to our sales staff and clients that we're working to adopt communications technologies that fully leverage our reach and the brand."

 

Jennifer Napolitano
Marketing Director
Affinion Marketing Group