The leading online retailer of footwear and apparel wanted to extend its brand in print as part of a new customer acquisition strategy.
Zappos partnered with King Fish to produce a series of Zappos Life catalogs: Casual Lifestyle, Active Lifestyle, and Fashion, each featuring stunning, on-location photography and storytelling content. Targeting three market segments, the magalogs were presented in a playful, dynamic way to embody the company's fun lifestyle and culture. King Fish developed a strategic distribution list for both in-box and direct mail in an effort to increase customer acquisition. As a result of the series, Zappos experienced an increase in product sales and revenue.
Zappos Life Casual and Zappos Life Active catalogs won Gold and Silver respectively for excellence in proof of return on investment.
One of the leading journalists covering marketing spoke to Zappos and King Fish about their successful customer acquisition and retention programs.