Trend Micro, a leading security software vendor, wanted to generate customer leads for its suite of software products while making several new product announcements.
King Fish produced the webcasts so Trend Micro could speak directly to prospects and worked with several media companies to create the audience development plan. The result: More than 1,000 new leads for Trend Micro.
King Fish’s Gordon Plutsky writes about web casts and interactive event for Chief Marketer.
King Fish’s Cam Brown writes about on using video as custom media.