Nuance Header Image of Drone Illustration

Nuance Healthcare

Nuance Healthcare

The healthcare market is more challenging than ever. The shift to a “fee-for-value” model, increasing financial and regulatory pressure, the threat of security breaches, and the concern of physician burnout demand the attention of CFOs, CIOs, and CMIOs of the country’s largest healthcare systems.

Nuance needed to deliver a compelling, breakthrough message to these C-Suite gatekeepers around their ability to mitigate market challenges head-on with its superior speech recognition software, cognitive intelligence and AI, and legacy of healthcare IT excellence that helps physicians get back to their purpose: quality patient care.  

The healthcare market is more challenging than ever. The shift to a “fee-for-value” model, increasing financial and regulatory pressure, the threat of security breaches, and the concern of physician burnout demand the attention of CFOs, CIOs, and CMIOs of the country’s largest healthcare systems.

Nuance needed to deliver a compelling, breakthrough message to these C-Suite gatekeepers around their ability to mitigate market challenges head-on with its superior speech recognition software, cognitive intelligence and AI, and legacy of healthcare IT excellence that helps physicians get back to their purpose: quality patient care.  

The healthcare market is more challenging than ever. The shift to a “fee-for-value” model, increasing financial and regulatory pressure, the threat of security breaches, and the concern of physician burnout demand the attention of CFOs, CIOs, and CMIOs of the country’s largest healthcare systems.

Nuance needed to deliver a compelling, breakthrough message to these C-Suite gatekeepers around their ability to mitigate market challenges head-on with its superior speech recognition software, cognitive intelligence and AI, and legacy of healthcare IT excellence that helps physicians get back to their purpose: quality patient care.  

Strategy
Discovery
Art Direction
Visual Design

Copywriting
Digital Marketing
Web Design
Distribution

Silver-Pearl-2017

Our Work for Nuance Won the Silver Pearl Award for Best Overall Content Solution

Our Work for Nuance Won the
Silver Pearl Award for
Best Overall Content Solution

Our Work for Nuance Won the Silver Pearl Award for Best Overall Content Solution

Our Work for Nuance Won the
Silver Pearl Award for
Best Overall Content Solution

Our work for Nuance Won the Silver Pearl Award for Best Overall Content Solution

Nuance Packaging - King Fish Media

Touch Point 1

Taking Direct Mail to New Heights

Taking Direct Mail to
New Heights

Taking Direct Mail to New Heights

Taking Direct Mail to New Heights

We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.

We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.

We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.

We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.

We designed and produced 3D interactive mailers that highlighted Nuance’s competitive advantages to break through to attention-scrapped CFOs, CIOs, and CMIOs of the country’s largest healthcare systems. The custom-designed box contained a role-specific brochure, personalized letter, and a drone.

Nuance Drone Product - Transparent - King Fish Media

The custom-designed box contained a role-specific brochure, personalized letter, and a drone

The custom-designed box contained a role-specific brochure, personalized letter, and a drone

The custom-designed box contained a role-specific brochure, personalized letter, and a drone

The custom-designed box contained a role-specific brochure, personalized letter, and a drone

The custom-designed box contained a role-specific brochure, personalized letter, and a drone

Nuacne Drone Diagram

Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.

Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.

Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.

Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.

Content was designed to highlight the sharp contrast between existing tethered one-size-fits-all solutions and Nuance’s AI, cloud-based solution.

Every Piece Personalized

Every Piece Personalized

Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.

Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.

Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.

Recipients found a custom brochure with unique messaging tailored to their role. We targeted CFOs, CIOs and CMIOs.

Nuance Brochure Cover - King Fish Media
Nuance - Video Book - Mockup - King Fish Media

Touch Point 2

Touch Point 2

Touch Point 2

Interactive Book With Curated Video Clips

Interactive Book With
Curated Video Clips

Interactive Book With Curated Video Clips

Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.

Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.

Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.

Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials.

Recipients also received a custom video book featuring videos on Artificial Intelligence in healthcare, patient stories, and client testimonials..

Nuance Blueprint - King Fish Media

Touch Point 3

Touch Point 3

Touch Point 3

Touch Point 3

Touch Point 3

Customized Landing Pages

Customized
Landing Pages

Each target had a unique URL and landing page, with content based on their job responsibility and personal information needs. Custom landing page assets included additional video, white papers, articles, product sheets and case studies.

Each target had a unique URL and landing page, with content based on their job responsibility and personal information needs. Custom landing page assets included additional video, white papers, articles, product sheets and case studies.

Nuance - Website Mockup - King Fish Media

"The campaign is currently in progress and already new doors and new relationships are being opened.”

"The campaign is currently in progress and already new doors and new relationships are being opened.”

"The campaign is currently in progress and already new doors and new relationships are being opened.”

"The campaign is currently in progress and already new doors and new relationships are
being opened.”

"The campaign is currently in progress and already new doors and new relationships are being opened.”

Mark Geremia
Vice President Marketing, Nuance Healthcare

Mark Geremia
Vice President Marketing, Nuance Healthcare

Mark Geremia
Vice President Marketing, Nuance Healthcare

Mark Geremia
Vice President Marketing, Nuance Healthcare

Mark Geremia
Vice President Marketing,
Nuance Healthcare

Let's talk

Let's talk

Let's talk

info@kingfishmedia.com
978 . 745 . 4140

info@kingfishmedia.com
978 . 745 . 4140

info@kingfishmedia.com
978 . 745 . 4140

Come aboard

Come aboard

Come aboard

Swing by

Swing by

Swing by

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston

900 Cummings Center
Suite 307-V
Beverly, MA 01915

Directions From Boston