Keurig
Keurig
  1. Keurig | Digest Holiday 2010, Cover
  2. Keurig | Digest Holiday 2010, pgs 4-5
  3. Keurig | Digest Holiday 2010, pgs 6-7
  4. Keurig | Digest Holiday 2010, pgs 8-9
  5. Keurig | Digest Holiday 2010, pgs 12-13
  6. Keurig | Digest Holiday 2010, pgs 14-15
  7. Keurig | Holiday Accordian 2010
  8. Keurig | Holiday Accordian 2010
  9. Keurig | Holiday Accordian 2010
 

Keurig

When Keurig, the leading manufacturer of single cup coffee brewers, looked to execute their first direct mail campaign, they turned to King Fish Media.

Their objective was to bring new customers into their brewing system, and increase product purchasing on their web site. The direct mail effort was targeted at two audiences. The first, a Holiday Gift Guide, was distributed to current customers, in an effort to encourage holiday gifting. The second component was delivered to potential new customers, introducing the Keurig brand. King Fish created the audience development plan for both campaigns.

Using compelling design, original photography, and relatable copy, both mailers provided valuable product information and encouraged customers and prospects to take action and purchase holiday gifts from Keurig.com.

 


News

Keurig turned to King Fish to use direct mail for the first time.

 


News

Keurig mentioned as one of many companies marketing direct to consumers with direct mail.