Flat World has developed a unique method for on-demand publishing of college textbooks and turned to King Fish to help spread the word about their offerings to university faculty. King Fish worked with Flat World to create two direct mail pieces, and a robust email campaign focused on new acquisition and increasing the awareness of Flat World among professors.
To help drive sales, Flat World Knowledge partnered with King Fish to design and launch an online sales kit. The website, www.flatworldstory.com, provides an in-depth look at the Flat World model, and valuable insight into the company’s value propositions, as well as offering current press coverage, and user testimonials. Additionally, King Fish worked with Flat World to create a comprehensive sales kit to distribute to potential Flat World customers.
Gordon Plutsky contributes to CMO.com “CMOs: Why Rent Your Media When You Can Own It.”
Cam Brown in Folio Magazine’s story on marketing technology and analytics.