The well-known retailer came to King Fish to help build awareness and sales of its special occasion line of dresses.
King Fish created a catalog using design, photography and copy to tell a story to David’s Bridal target audience of young women looking for a dress for a special occasion or party. King Fish also created an audience development plan to acquire new customers and engage with current customers. In addition, a digital version of the magalog was created and posted on David’s Bridal website.
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