The well-known retailer came to King Fish to help build awareness and sales of its special occasion line of dresses.
King Fish created a catalog using design, photography and copy to tell a story to David’s Bridal target audience of young women looking for a dress for a special occasion or party. King Fish also created an audience development plan to acquire new customers and engage with current customers. In addition, a digital version of the magalog was created and posted on David’s Bridal website.
King Fish Media’s Gordon Plutsky speaks to Content Magazine about the use of print media vehicles as part of an integrated campaign.
Gordon Plutsky writes about demonstrating ROI for e-tailers using catalogs and magalogs for Chief Marketer.