King Fish helped Bank of America with its marketing initiatives aimed at the certified public accountant (CPA) audience and SMBs in Healthcare
This integrated marketing program took many forms. There were 14 live events that offered CPA CE credits and a series of educational webcasts that also offered continuing education credit. The healthcare initiative included custom web content, white papers and webcasts. King Fish created the content, produced the webcasts and developed the media promotion plan that over-delivered high-quality business leads to Bank of America.
King Fish Media helps create custom media channel for Bank of America with web casts and live events.
How brands can strengthen bonds with customers and increase ROI with branded content.