When one of New England’s leading supermarket chains, Shaw’s, looked to launch a magazine for parents of children newborn through age 5, they contacted King Fish to partner on all aspects of the magazine deliverables, including a quarterly magazine, Saving Sampler, Baby Steps booklet series, website, in-store signage, and testimonial videos from mothers.
Ducklings magazine reflects the same core values of Shaw's: offering a little help along the way. The magazine provides new families with valuable information and savings delivered in a warm, big-sisterly tone.
King Fish Media Recognized for ‘Best Marketing and Multimedia Campaign’ by the Custom Publishing Council for Albertsons.
King Fish in Supermarket News speaking about custom media solutions for supermarket loyalty programs.