King Fish Media, along with Hub Spot, Junta42 and Maxymiser, recently released a new study measuring marketers' adoption and use of mobile marketing for their company.
What are mobile adoption trends among marketers?
Which platforms and applications are attracting the most attention?
Are marketers creating apps or mobile web site? What about mobile commerce and personalization?
How important is mobile as strategy and how much budget is being allocated?
How are marketers measuring mobile marketing and must it be ROI positive at this point?
Download this research e-book and get strategic insights into what marketers think: