Customers have changed, marketing channels have changed, and so have the marketing agencies that serve brand marketers. Digital agencies dot the landscape with a broad selection of services, from search engine marketing to social media to content marketing. These niche agencies complement—and often compete with—much larger, do-it-all advertising agencies that are aggressively adding new marketing services expertise to their traditional creative and media offerings.

The growing complexity of the agency ecosystem raises a key question for brand marketers: How do we pick the best agency—or more likely, agencies—to suit our evolving needs and reach a changing customer base? This eBook will explain the roles of agencies in delivering distinct pieces of the marketing value chain and will examine how marketers can integrate these pieces most effectively to deliver optimal results.

This ebook will cover:
• The current state of the marketing landscape and the agency ecosystem
• The benefits of a multi-agency approach
• How to choose the right agency for your business objectives