Marketing Resource Center

E-Books

  1. How to Choose the Right Marketing Agency E-book

    How to Choose the Right Marketing Agency

    This eBook will explain the roles of agencies in delivering distinct pieces of the marketing value chain and will examine how marketers can integrate these pieces most effectively to deliver optimal results.
  2. The Right Content at the Right Time E-book

    The Right Content at the Right Time

    The challenge for marketers is how to deliver the right content, at the right time, through the right channel to generate real returns. This eBook examines content-based integrated programs from a purchase cycle perspective, as well as the role that analytics play in producing results.
  3. From Storytelling to Sales E-book

    From Storytelling
    to Sales

    Good storytelling is not just for campfires — it’s also a critical piece of the content marketer’s toolkit. Here’s how to make a steady narrative of content work for your brand and increase your bottom line.

Case Studies

  1. Carrabbas Case Study

    Carrabba’s

    King Fish created a mobile app for wine tasting in the restaurants to enhance customer loyalty and increase beverage sales.
  2. Kretschmer Case Study

    Kretschmer

    King Fish helped re-launch a classic heritage brand to a new audience with a destination content site, social media and public relations outreach.
  3. Boston Market Case Study

    Boston Market

    King Fish created a holiday destination site to position Boston Market as a thought leader for party planning and holiday fun.
  4. Zappos Case Study

    Zappos

    King Fish helped the online retailer use storytelling through custom catalogs to bring the Zappos culture and lifestyle to print. The net result was very positive ROI from new and reactivated customers.
  5. On Wall Street Case Study

    On Wall Street

    King Fish launches a media channel for a top client to acquire and retain customers, utilizing a multi-platform approach that leverages live events and primary market research.
  6. BBVA Compass Case Study

    BBVA

    A financial institution positions itself globally and locally with a variety of print and digital media.
  7. Keurig Case Study

    Keurig

    How King Fish built a diverse storytelling campaign for the world’s leading single-cup brewer.
  8. Bofa Case Study

    Bank of America

    How a King Fish content program generated leads and new customers for one of America’s biggest banks.
  9. IBM Case Study

    IBM

    How King Fish created a media channel for IBM to generate leads and new customers with virtual events.
  10. CCC Case Study

    Copyright Clearance Center

    How King Fish helped CCC create sales opportunities with a hard to reach customer.
  11. Zmags Case Study

    Zmags

    How King Fish helped Zmags reinforce their thought leadership position and generate new prospects.