Marketing Resource Center

Media and Marketing Articles/Research

Dec 12, 2011 How Grocers Can Change the Conversation With Customers continue reading

Dec 1, 2011 What Siri Means For The Mobile Marketplace, Boomers And The Marketers Who Love Them continue reading

November 25, 2011 Daily Deals: Four Ways To Improve The Experience For Moms continue reading

Oct 24, 2011 29 Brilliant Minds Share Common Content Strategy Mistakes continue reading

Oct 24, 2011 Mobile Marketing Strategy Discussed on the CMO Advantage watch video

Oct 15, 2011 29 Brilliant Minds Share Uncommon Content Strategy Advice continue reading

Oct 10, 2011 29 Brilliant Minds Discuss Business Publishing continue reading

Aug 29, 2011 Tips for Business to Business Mobile Marketing continue reading

May 20, 2011 CMOs Strongly Endorse Custom Content: 84% Agree it Represents the Future of Marketing continue reading

April 26, 2011 Everything a marketer needs to know about QR codes continue reading

March 30, 2011 The difference between a content strategy and content marketing and what CMOs think of both continue reading

Feb 21, 2011 KFM's Gordon Plutsky on why consumers may be immune to your email messages continue reading

Feb 10, 2011 Why Your Business Needs a Content Marketing Strategy continue reading

Feb 10, 2011 KFM's Gordon Plutsky on why financial marketers need to speak specifically to women continue reading

Jan 21, 2011 KFM's Gordon Plutsky on how to generate new customers with mobile marketing continue reading

Jan 21, 2011 KFM's Gordon Plutsky writes about why you need a content plan to go with your social media strategy continue reading

Jan 17, 2011 NYT on brands becoming the media with their own original content continue reading

Jan 13, 2011 KFM's Gordon Plutsky writes about content based lead generation on CMO.com continue reading

Nov. 29, 2010 New Study: Branded content remains strong as marketers shift money into custom media continue reading

Oct. 8, 2010 Gordon Plutsky writes on iMedia Connection about the King Fish social media study continue reading

Sept 20, 2010 CMI: 2010 B2B Content Marketing Trends continue reading

Sept 8, 2010 Gordon Plutsky writes about the five benefits of using content on multiple platforms on IMedia Connection continue reading

August 31, 2010 Gordon Plutsky writes about multi-channel marketing for Marketing Profs. continue reading

August 25, 2010 ABM Study: Social media and custom media top priority for B2B marketers, print ads down. continue reading

August 20, 2010 Media Post: Social media about content, not platforms continue reading

August 18, 2010 B2B Mag: CMOs talk about their 2011 custom media plans. continue reading

August 11, 2010 Junta42: Seven reasons print will make a comeback in 2011. continue reading

August 10, 2010 eMedia Vitals: Not your father's custom publishing. continue reading

June 29, 2010 Gordon Plutsky writes about marketing ROI and media channels for Direct Magazine. continue reading

June 18, 2010 Gordon Plutsky contributes to CMO.com “CMOs: Why Rent Your Media When You Can Own It.” continue reading

June 17, 2010 Gordon Plutsky writes about Behavioral Targeting for CMO.com. continue reading

Jan 5, 2010 Gordon Plutsky writes for Marketing Profs “How Brands are Becoming Media (and Why Your Brand Should Probably do the Same).” continue reading

Nov 17, 2010 Gordon Plutsky article on iMedia Connection on brands creating their own custom content. continue reading

Sept 9, 2009 Gordon Plutsky on eMedia Vitals on custom media and publishers. continue reading

July 1, 2009 Gordon Plutsky’s article in Chief Marketer on Social Media ROI. continue reading Click to Read PDF

Jan. 30, 2009 Gordon Plutsky appears on the Small Business Advocate radio show to talk about new media. continue reading

Jan 27, 2009 Gordon Plutsky on KFUO in St. Louis to discuss changes to the media business.

click icon to listen »
duration: 16minutes 29seconds

Jan. 21, 2009 Cameron Brown appears on TrueNYC as a featured entrepreneur. continue reading

Jan. 21, 2009 Gordon Plutsky appears on National Public Radio to talk about changes in media models and 2009 outlook. continue reading

Dec 22, 2008 King Fish’s Gordon Plutsky appears on leading radio show to talk about changes in media and marketing.

click icon to listen »
duration: 11minutes 19seconds

November 7, 2008 Gordon Plutsky’s article on creating a Private Media™ channel for the IABC. continue reading

October 21, 2008 Gordon Plutsky on Custom Media in the Folio Marketing Excellence blog. continue reading

September 30, 2008 Gordon Plutsky contributes to Folio White Paper on marketing planning and time lines. download pdf

September 2, 2008 Cam Brown’s Article on Using Video as Custom Media. download pdf

August 15, 2008 King Fish’s Gordon Plutsky contributes articles to Chief Marketer on market research. continue reading

June 23, 2008 MINs B2B Case Study on the Branch Manager Awards Produced by King Fish. download pdf

June 16, 2008 King Fish Chief Marketer Article on Face to Face Events ROI. continue reading

June 2, 2008 King Fish’s Gordon Plutsky on Live vs. Interactive Events. download pdf

May 26, 2008 King Fish guest article in Chief Marketer on Marketing ROI of Web casts and Interactive Events. continue reading