Max attended Columbia University on a NROTC scholarship where he was an all Ivy League NCAA record-setting football player. After graduation, he attended Navy flight school, became a Top Gun fighter pilot, and flew over a hundred combat missions in North Vietnam. Following military service, Max joined the Ryan Insurance Group (now Aon) and in six years, rose from field salesman to national marketing manager.
Seeking the entrepreneurial challenge, Max started his first business, CRD, in 1981. In 1987, he was named to Inc. magazine's list of the 500 fastest growing privately held companies in America. In 1988, Max was named the Atlanta Chamber of Commerce Small Business Person of the Year. Today, he continues as chairman of CRD, marketing and sales consulting; CRD Capital, buy-side target investor analysis and research for investment banks; and CRD Analytics, information compression and momentum analysis for boards of directors and management teams. Max is a managing director of Entrepreneur Equity Corporation, an insurance broker that creates specialty products for middle market companies through Lloyds of London, and Roxiticus Ventures, a middle market private equity fund.
Max serves on several public and private boards of directors:
- Outback Steakhouse (NYSE: OSI) 13 years
- Kforce (NASDAQ: KFRC) 11 years
- Crosswalk.com (NASDAQ: AMEN) 5 years
- Electric City (public) 2 months
- J.B. Hanauer (private) 5 years
Max is also the founding chairman of a 501 c 3 public foundation called
WINGSPREAD - a foundation for kids, and author of the highly acclaimed book, "The Superman Complex." Max received the Dr. Martin Luther King Jr. Humanitarian Award in 2000.
