Marketing Research

King Fish Media has full service research capabilities from concept development to data analysis to presentation of your final report. We specialize in media and marketing related research using state of the art research techniques.

 

Research is a critical component of any integrated marketing program. In this age of results-driven marketing it is imperative to be able have data that shows your communication strategy reached your target audience with the desired affect – a change in attitude or some measurable behavioral change. When you build research into your marketing and media plan, you will be able to tell how far you’ve “moved the needle” with your customers and prospects.

 

King Fish can provide you with turn-key research services to gauge the success of your Private Media™ marketing solution and communications program. We will work with you to craft an actionable questionnaire that will get you the answers you need. And, we will mine your database and secure outside lists if necessary for a survey sample. King Fish will deliver a final presentation for you to use internally to report on your final results—comprised of a polished final report that includes analysis and executive summary. We won’t just give you the numbers; we’ll also tell you what they mean with actionable recommendations.

 

Our primary research services include: in-person phone surveys, web-based surveys, focus group moderation and recruitment, panel studies and in-person intercept studies.

 

Types of research include: readership studies, customer satisfaction surveys, new product launch testing, creative testing, brand awareness, customer assessment of you vs. your competitors, technology use and adoption, purchase decision process, concept and name testing and any other custom research needs.

 

For more information on King Fish Research, contact Gordon Plutsky, Director of Marketing and Research at 978-832-1485 or gplutsky@kingfishmedia.com.