King Fish Media and the Bentley College Center for Marketing Technology

King Fish Research has a strategic partnership with the Center for Marketing Technology (CMT) to enhance research services for King Fish's diverse client base of Fortune 1000 companies, emerging enterprises and non-profits. King Fish specializes in implementing marketing research prior to the launch of custom media projects.

 

King Fish will utilize the CMT for its focus group rooms, consumer usage studies and data analytic labs. Types of research include: readership studies, customer satisfaction surveys, new product launch testing, creative testing, brand awareness, customer assessment of your competitors, technology use and adoption, purchase decision process, concept and name testing.

 

The Center for Marketing Technology is a state-of-the-art facility dedicated to qualitative and quantitative marketing research and analysis to deliver action-oriented consumer insight. The CMT also has a mission to stay at the forefront of marketing technology and best practices providing workshops and seminars on new tools and marketing concepts.

 

"Research is a critical component of any integrated marketing program. We use research to determine the right platform and content for our private custom media solutions. Additionally, it is critical to utilize research to determine if the media solution created the desired effect and provided marketing return on investment."

- Gordon Plutsky, Director of Marketing and Research, King Fish

 

 

Please contact Gordon Plutsky (978-832-1485) or gplutsky@kingfishmedia.com to learn more about King Fish Media research capabilities.