King Fish Creates Business Asset Program for Progeny Marketing InnovationsSALEM, MA—December 20, 2002—King Fish has developed the Business Asset integrated Private Media program for Progeny Marketing Innovations, a marketing company serving financial institutions.
King Fish has restructured the Business Asset publication, leveraging the Inc. magazine brand to help Progeny's 75 bank clients communicate effectively with their 200,000 small business customers. To extend the Business Asset brand, King Fish also created the mybusinessasset.com website, which offers end-users several unique opportunities, including e-seminars, live chats with a variety of business experts and special offers through such partners as IDT, BancTec, Dell and IBM.
"As with any of our programs, the key differentiator for Business Asset is the content," says Cameron Brown, King Fish President and CEO. "The best way to connect with any community is through content that matters and offers real value. In addition to key Inc. articles on management, people, finance and marketing—the issues that make a difference to small business owners—Business Asset features unique, original content. For example, our Winter issue features an article called 'Safe and Sound,' by security expert Frank W. Abagnale, whose life is the focus of the movie Catch Me if You Can. Mr. Abagnale, whose expertise in fraud is unsurpassed, provided print interviews with only two publications, one of which was Business Asset. The Progeny program offers readers best-of-breed content that helps address their small business challenges, positioning the banks as meaningful partners."
"When King Fish entered the picture, we had an existing magazine. We were striving to make it more exciting for our internal sales staff, our clients and for the readers," says Jennifer Napolitano, Small Business Product Manager at Progeny Marketing Innovations. "In addition to making the publication fresh, King Fish has helped us take it to the next level, by making it a better vehicle to engage readers, conduct market research and reach a broader audience. The addition of the mybusinessasset.com website has been huge, attracting a ton of hits. It's another great technique in our marketing strategies toolbox to address the needs of our end-users, profile our readers and extend the brand. It also conveys to our sales staff and clients that we're working to adopt communications technologies that fully leverage our reach and the brand."
About King Fish
The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for Cendant, 3COM, Maine Times, Veterans Business Network and others.
About Progeny Marketing Innovations
Our comprehensive solutions deliver reliable results in two critical lines of business, value-added checking strategies and insurance programs. As a subsidiary of Cendant Corporation, Progeny Marketing's professionals draw from a well of resources unmatched by any marketing company anywhere. The result? Our clients sell more products to more customers with less effort, while increasing their brands' value and enhancing customer loyalty.
That's why thousands of financial institutions look to us when they want to deliver greater value to their best customers.
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