KING FISH MEDIA HELPS CREATE PRIVATE CUSTOM MEDIA CHANNEL FOR BANK OF AMERICA— King Fish Partners with Bank of America’s Global Commercial Bank Marketing Group to Help CPAs Grow Businesses—
Salem, MA (December 11, 2008) — Bank of America has chosen King Fish Media as a custom media partner for the production of its CPA client segment webcast and event series. The program is focused on reaching out to CPAs in order to help them better market and sell their services to small and midsize businesses. The continuing education program began with custom-produced content for CPA events in October and November in Portland, OR and New York City, and continues with a four-part CPE credit granting webcast series beginning in January 2009.
“Bank of America is committed to supporting its commercial clients with financial solutions as well as strategic advice through these tumultuous times, and these events help the bank meet their customers where they are—whether that's in person or in front of their computers,” said Brad Ketchum, VP, King Fish Media. “Add to that the context of the current economic climate—when everyone wants to see transparent measurability for their marketing initiatives—and the strategy of back-to-back webcasts and events is an outstanding way for corporate marketers to show a definitive ROI.”
Through platforms such as the live events and the upcoming custom webcast series, King Fish is enabling Bank of America to communicate with its customer audiences directly through private media. With its turnkey project management, King Fish is developing the core of the series curriculum—providing the speakers for the live events series while managing the technology platform and producing the content and the materials for the webcast series.
King Fish Media’s leading edge implementation of technology has allowed the company to produce 30-45 second promotional webcast video vignettes that will be placed directly in emails—an innovative alternative to conventional E-vites. The vignettes will provide viewers with a preview of the webcast program and will also be available on the Bank of America website.
The web series will include topics such as “Building for the Future: Taking Your Clients to the Next Level,” “Exit Planning for Entrepreneurs,” and “Becoming a Trusted Advisor.” The live events will allow CPAs to earn eight (8) credits based on NASBA’s CPE requirements and one (1) credit for each of the 50-minute webcasts. Plans are in the works for an expanded live events series next year.
About King Fish Media
King Fish® (www.KingFishMedia.com) is the leading Private Media™ solutions company with services ranging from custom publishing (print and interactive), to web casts, face-to-face events and market research. Delivering custom media programs designed to spur relationship marketing and customer retention, and drive qualified leads, King Fish creates private media channels for leading companies in both B2B and B2C markets. King Fish Media was recently named to Entrepreneur Magazine’s Hot 500 List and Inc. Magazine’s 2007 5000 list. King Fish has won several awards, including MIN’s Integrated Marketing Award and the CPC’s Pearl Award. The King Fish Think Tank blog (www.kingfishmedia.com/thinktank/) has been named one of the leaders in content marketing by Junta42. King Fish Media has created loyal audiences for companies such as Albertsons, Aramark, Affinion, Compass Bank, Nuance, ON24, PC Connection, Source Media, Sun Trust, Verizon and others
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