King Fish Helps Connect 3Com to Schools and Universities

SALEM, MA—September 23, 2002—King Fish has created a marketing program designed to help 3Com bring its Network Jack to technology implementers in education—an audience of 180,000 potential customers—with a focus on connected schools and universities.

 

"The keys to any King Fish program are reaching the right audience for our clients and sending the right message," says King Fish President Cameron Brown. "In this case, we targeted the qualified audiences of technology publications from industry leaders IDG and CMP. We then created a marketing piece that spoke directly to IT professionals within the education market. Coordinating through senior management at IDG, CMP and Blain Olsen White Gurr Advertising, the insert reached qualified recipients through issues of InfoWorld, NetworkWorld, CIO, ComputerWorld, InfoWeek, NetworkComputing and Technology and Learning magazines. Addressing readers' common concerns and offering a relevant technology solution helped position 3Com as a networking authority with a clear understanding of the segment's needs."

 

"Rarely have I seen a more accurate and compelling marketing project designed in such a short time," says Keith Rostcheck, 3Com Project Manager. "I was very impressed with the King Fish team and especially impressed by the flow of the piece. The editorial team did a phenomenal job–we would never even consider using another partner for future projects."

 

About King Fish
King Fish develops unique, ground-breaking Private Media campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. The key to any King Fish media program? Measurable results.

 

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Use this link (www.kingfishmedia.com) to view samples of electronic and print work done for Cendant, 3COM, Maine Times, Veterans Business Network and others.

 

About 3Com
3Com is a tier-one provider of innovative, practical and high-value networking products for enterprises of all sizes and public sector organizations. 3Com is also a leader in providing Internet protocol (IP) service platforms and access infrastructure for network service providers.

 

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