Salem’s “Haunted Passport” on Sale Today, Encourages Tourists to Visit Salem, Massachusetts

Innovative affinity program designed by King Fish Media® offers discounts and benefits to visitors

 

Salem Mass., September 6, 2007 – The City of Salem, Massachusetts and King Fish Media today announced that the Haunted Passport, an affinity program that offers discounts and benefits to visitors of the city, is officially on sale at www.hauntedpassport.com. The passport program is effective from October 1, 2007 to April 30, 2008 to encourage visitors to come to Salem during America’s #1 Halloween celebration and throughout the year.

 

The passport offers unprecedented benefits and savings to tourists and visitors coming to Salem for a seven month period. Nearly 80 local businesses, including tourist attractions, fine dining, retailers and antique shops, are participating with offers that represent a total savings of more than $350. A partial list of participants include: The Witch Museum, The Salem Wax Museum, Spellbound Tours, The New England Pirate Museum, The Witch Dungeon Museum, The Salem Waterfront Hotel, The Peabody Essex Museum, A Passage to India, City View Trolley, Salem Cinema, The Boston Hot Dog Company, Cilantro, Harbor Sweets, Strega, Body and Soul and Crunchy Granola Baby. The complete list of merchants and their benefits are available at www.hauntedpassport.com.

 

The passports will also be sold in Salem during the month of October at the National Park Service Visitor Center on Essex Street; at Feed Your Head Books, 272 Essex Street; and at the Salem Ferry locations in Salem, Quincy and Boston. The Haunted Passports are $13.00 each. Children under the age of 13 are covered by an adult holding a valid Haunted Passport. For more details on the Haunted Passport go to www.hauntedpassport.com or text “Haunted” to 23907.

 

The Haunted Passport is a joint partnership between the City of Salem and King Fish Media, who will be selling and promoting the passport to the public. Mix 98-5 FM and The Boston Globe are the exclusive media sponsors of the Haunted Passport program and will be promoting the program. King Fish has created a national viral marketing campaign with an original short movie that highlights Salem as a tourist destination. The movie launches today on www.hauntedpassport.com and on YouTube, MySpace and other video and social networking sites.

 

About King Fish Media

King Fish is the leading Private Media™ marketing solutions company delivering custom programs designed to spur relationship marketing and customer retention, and drive qualified leads. King Fish is a forward-looking, strategic partner with expertise in both business-to-business and business-to-consumer markets. Our Private Media services range from custom publishing (print and interactive) to webcasts, face-to-face events and custom research.

 

Founded in 2001, King Fish consistently delivers measurable custom marketing solutions for a diverse base of clients, spanning a variety of industries – both business to business and business to consumer. Visit www.kingfishmedia.com to view samples of our work executed for Albertsons, Affinion, CMP Media, Compass Bank, Nuance, ON24, PC Connection, Sun Trust, Verizion, and others.

 

King Fish Media is one the fastest growing custom media and marketing companies in the US, and was recently named to the Entrepreneur Magazine Hot 500 List and the 2007 Inc. Magazine 5000 list. Additional recent awards include CPC Gold Pearl Award, nine Print Excellence and Knowledge (PEAK) awards from Print Solutions Magazine, and the Hatch Award.

 

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