King Fish Names Jim Larkin Interactive Account Executive

Salem, MA—July 2, 2004—King Fish has announced the appointment of Jim Larkin as Interactive Account Executive. In this position, Jim does project management for King Fish’s NetSeminars. In addition, he will work closely with a variety of clients on a range of projects covering several types of media. Prior to joining King Fish, Jim was Sales and Marketing Coordinator at Aquarius Productions and Accounts Receivable Supervisor at Video Transfer Inc. In these capacities, he served such clients as Bose, Avid, Lions Gate, Experience Hendrix, Palm Pictures and PBS.

 

Jim manages NetSeminars for such King Fish clients as CMP Media, IBM, Symantec, AMD, Ingram Mirco and Xerox. Part of Jim’s job is to help clients better leverage interactive/web technologies, such as search engine optimization and online marketing (banner ads) campaigns, to further build awareness among their target audiences as well as create new sales and marketing opportunities that extend beyond their core customer segments.

 

“Our work gets me fired up because of the diversity of the media with which I work, as well as that of our client base,” Jim says. “I enjoy the process of data delivery in any medium, and the work I now do in print/digital custom media has allowed me to work on multiple client projects. I particularly enjoy watching the process unfold and meeting clients’ long-term objectives. Each project is a learning process that allows us to better understand our clients’ pain points and work to not only avoid them, but to streamline the overall process.”

 

About King Fish
King Fish develops unique, groundbreaking Private Media campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development, Webcasts, expanded events and seminar development and much more.

 

Private Media is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media works to generate highly qualified leads and retain our clients’ best customers, with the ultimate goal of creating an affinity-based community for our clients.

 

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Use this link (www.kingfishmedia.com) to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaw’s, SunTrust, Veterans Business Network, Verizon and others.

 

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