Clients and Analysts Speak Out on the Successes of the Company’s Private Media Solutions
SALEM, MA – June 7, 2006 – King Fish Media™, leaders in Private MediaSM solutions, today announced its five-year anniversary of helping clients build stronger customer relationships. The company’s private media solutions satisfy a burgeoning market demand for more targeted, customer-based marketing campaigns that bring the right information to the right customers.
The announcement follows a recent award recognizing King Fish Media as one of the area’s fastest growing privately-held companies. The award was granted by the Boston Business Journal, a publication of American City Business Journals, the nation’s largest publisher of metropolitan business newspapers.
“Companies are no longer looking to spend their valuable resources exclusively on large, advertising campaigns; rather they want the best media mix to ensure they retain clients while getting additional business from their client roster,” said King Fish President and CEO Cam Brown. “Our success is directly attributable to our accomplishments in connecting clients with their customers.”
Through its award-winning, design rich media outlets which include custom magazines, Webcasting and event management to name a few, King Fish delivers the right information to the right customers further reinforcing their clients’ connection with their biggest asset, their existing customer base.
“King Fish produces editorial on par with America’s leading newspapers and magazines,” said Sam Whitmore, a media analyst and editor of Sam Whitmore’s Media Survey in Beverly, Mass. “This investment in editorial talent helps King Fish avoid marketing fluff and deliver the kinds of articles people genuinely want to read.”
Affinion Group, a global leader in affinity marketing, turned to King Fish Media to help them strengthen their connections and value-added services with clients in the financial services category. Affinion contracted with King Fish Media to deliver a variety of strategic Private Media solutions including a print newsletter, a companion website and interactive membership kits.
“The rich content and appealing design of the Business Asset newsletter engages our client’s small business customers, and allows our clients to connect to their customers on both a strategic and personal level,” said Jennifer Napolitano, Director of Marketing—Small Business at Affinion Group. “The publication is the foundation of an expanding multi-media program which builds upon this connection. As our partner, King Fish takes pride and ownership of our program while never losing site of our overall strategic goals and our critical objective of strong customer bonds.”
For its client CMP Media, a marketing solutions company serving the technology and healthcare industries, King Fish’s Private Media solution was a continually updated on-line site, providing a single source of information for small offices and home offices. SmallBizResource.com appeals to this webcentric audience providing vital information on areas such as sales, marketing, finance, legal, HR, technology growth and strategy.
“King Fish Media was the perfect solution,” said CMP senior marketing VP Kate Spellman. “They were able to step in quickly at the right scale and become our virtual team.”
About King Fish Media
Founded in 2001, King Fish Media significantly enhances customer loyalty and retention through its award-winning, design-rich Private Media solutions which can range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development and Webcasts. King Fish Media also produces custom events and seminar programs.
King Fish has a proven track record for creating innovative custom marketing solutions for a diverse base of clients, spanning a variety of industries. Visit www.kingfishmedia.com to view samples of electronic and print work executed for Albertsons, ATG, Bank of America, Cendant, CMP, Compass Bank, Garlinghouse, New England Core Blood Bank,
Nuance, PC Connection, SCORE, SunTrust, and Verizon, along with many others.
As the marketing industry continues to evolve, King Fish leads the way with their customized marketing strategies, creative media platforms and award-winning customer publications and services. Recent awards include Fastest Growing Company by the Boston Business Journal, the Society of Illustrators, the Hatch Award and three Print Excellence and Knowledge (PEAK) awards from Print Solutions Magazine.
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