ATG Insight Speaks to Clients and Prospects

Salem, MA—June, 2003—King Fish has created a Private Media campaign for interactive personalization solutions provider Art Technology Group (ATG). The program is anchored by ATG insight, a 36-page, quarterly publication, coupled with bimonthly electronic newsletters designed to sustain ATG's ongoing communication. The high-end magazine is customized to reach both current clients and the company's key prospects.

 

"The key to ATG's program is that it meets a number of goals within a streamlined framework," says Cameron Brown, President of King Fish. "On one hand, insight speaks with current customers-those who have already invested in the product-with an insider's voice, which extends the overall sense of community and added value ATG was seeking in a Private Media program. A second version speaks to prospects with a similar voice, but using language designed to draw them in and illuminate the potential benefits of working with ATG. In both versions, interactivity is heavily emphasized, with feedback mechanisms that drive readers to ATG's website for more product and service information, free web-topic white papers or to participate in the company's frequent Webcasts. We're pleased with the way ATG insight has evolved as an education vehicle for current clients, as sales tool and as a traffic driver to ATG's website."

 

"Partnering with King Fish allowed ATG to execute marketing programs uniquely customized for both ATG customers and our best sales prospects," says Lynne Esparo, Director of Marketing Communications at ATG. "Implementing the Private Media approach and delivering content both in print and online shows our intense dedication to informing our user base. During the first four months of our campaign launch, reception has been overwhelmingly positive, and we will continue to use King Fish for future Private Media communication strategies."

 

About King Fish
King Fish develops unique, groundbreaking Private Media campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from newsletters and four-color, advertising-based magazines to e-newsletters, website development, seminar development and much more.

 

Private Media is a unique method used to structure your communication strategies. It is a broad-ranging and customizable way to reach our client’s customers through, yet not limited to, relationship marketing, custom publishing and lead generation. These tactics make Private Media highly effective in reaching the ultimate goal of creating an affinity-based customer community for our clients.

 

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Use this link (www.kingfishmedia.com) to view samples of electronic and print work done for ATG, Bank of America, Cendant, CMP, Conn-Selmer, 3COM, Maine Times, PC Connection, Shaw's, Veterans Business Network and others.

 

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners online and via other channels. ATG has delivered category-leading e-business solutions to many of the world's best-known brands including A&E Television, Aetna Services, Inc., Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, Hyatt, J.Crew, Merrill Lynch, Newell Rubbermaid, Target, U.S. Army, Walgreen Company and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit www.atg.com.

 

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