King Fish Drives CMP's NetSeminars

Salem, MA—May 2003—King Fish is the engine behind integrated media firm CMP Media's NetSeminars, a series of ongoing Web-based seminars. The NetSeminars, aimed at a variety of IT and other enterprise professionals, cover a wide range of technology and business issues, such as "Reinventing the Data Center," "Run IT Like a Business: Optimize Your IT Portfolio" and "Designing and Deploying Secure Enterprise-Class WLANs."

 

"CMP's NetSeminars require fairly comprehensive project management," says Cameron Brown, President of King Fish. "While CMP's salespeople sell the Webcasts to client sponsors—such as Symnatec, Oracle and Hewlett—Packard-we manage virtually all of the customer logistics and interfacing from that point. The planning process for each NetSeminar is about seven to nine weeks. In that time, King Fish works with CMP and its client sponsor to develop content, drive attendance, and monitor and manage all the elements of event organization, as well as all post-event marketing follow-up. In the NetSeminars and consulting we do on other CMP marketing projects, we've had the opportunity to act as an extension of their marketing team, which has worked well for both our companies."

 

"When we are looking for a partner in outsourced services and publishing management, our focus is on selecting a company with extensive technology experience, as well as senior account management responsibilities. In short, we are looking to partner with a leader in the industry," says Kate Spellman, Chief Marketing officer, CMP's CRN Magazine. "King Fish has proven an outstanding partner for CRN's NetSeminar business, and their group has helped us better serve our advertising clients, and ultimately our readership. We highly recommend their services, and will continue to work with them in the future."

 

About King Fish
King Fish develops unique, groundbreaking Private Media campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from newsletters and four-color, advertising-based magazines to e-newsletters, website development, seminar development and much more.

 

Private Media is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, and not just one of these aspects. Private Media works to generate highly qualified leads and retain our clients' best customers, with the ultimate goal of creating an affinity-based community for our clients.

 

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Use this link (www.kingfishmedia.com) to view samples of electronic and print work done for ATG, Bank of America, Cendant, CMP, Conn-Selmer, 3COM, Maine Times, PC Connection, Shaw's, Veterans Business Network and others.

 

About CMP
CMP Media LLC is a leading integrated media company providing essential information and marketing services to the entire technology spectrum—the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

 

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