Conference Produced by King Fish Media will Demonstrate How to Increase Profitability
and Productivity Using Proven Practical Methods
Salem, MA, May 2, 2007 – King Fish Media TM, the leading Private Media TM marketing solutions
company, today announced launch of the 2007 Appreciative Inquiry Conference - The Power of
Positive Change. The Appreciative Inquiry Conference will be held September 16-19, 2007 at the
Disney Yacht and Beach Resort in Orlando, Florida. Appreciative Inquiry is a proven, practical
method for enacting positive change in organizations and inspires collaborative action for
strength-based organizational change. The conference will focus on how strengths-based
change initiatives can have a profound positive effect on business management and an
organization's future.
The conference will feature the most renowned pioneers and thinkers in the fields of appreciative
inquiry, positive psychology and positive leadership. David Cooperrider, the thought leader of
Appreciative Inquiry, Martin E.P. Seligman, the father of Positive Psychology and Marcus
Buckingham, author and thought leader of Positive Leadership will all deliver keynote
presentations at the event.
It will feature real-world results from the Appreciative Inquiry approach from leading companies
such as Boeing, EPA, Fairmont Minerals, Green Mountain Coffee Roasters, Hewlett Packard,
Lockheed Martin, McKinsey, U.S. Cellular and Yahoo. These companies will highlight dramatic
increases in profitability and stock price to increases in employee productivity and morale.
Appreciative Inquiry can also be used to enact change for internal branding and policy initiatives,
integrating companies after mergers, employee relations and increases in product quality.
Attendees will learn how to harness the strengths of their employees and engage them in positive
change initiatives to increase effectiveness and boost their company's bottom line results. The
event is designed for C-level executives, human resource professionals, training and education
managers, change agents, and leaders from business, healthcare, government and education
who are interested in learning about how strengths-based change initiatives can have a profound
positive effect on an organization's future.
"The conference represents a milestone in the evolution of the positive strengths for the
management movement by bringing together the strengths-based organizational change
approaches of Appreciative Inquiry with state-of-the-art insights and tools of positive psychology,"
said Cameron Brown, President of King Fish Media. "We are pleased to be a strategic partner
with the Appreciative Inquiry Conference and to offer our custom turnkey solutions to help
produce this event."
For more information as well as registration and travel information, go to
www.2007aiconference.com.
For sponsorship information and a special program for Appreciative Inquiry Consultants, contact
Keith McKinnon at 978-832-1480 or kmckinnon@kingfishmedia.com.
The 2007 Appreciative Inquiry Conference is sponsored by Case Western Reserve University,
University of Pennsylvania, Benedictine University, Karlin Sloan and Company, Appreciative
Living and Leadership Excellence Magazine.
About King Fish Media
King Fish Media TM is the leading Private MediaT marketing solutions company delivering
custom programs designed to spur relationship marketing, customer retention, and qualified lead
development through its award-winning, design-rich Private Media solutions which can range
from award winning custom media (print and interactive), web casts, face-to-face events and
research.
Founded in 2001, King Fish has a proven track record for creating innovative custom marketing
solutions for a diverse base of clients, spanning a variety of industries - both business to
business and business to consumer. Visit www.kingfishmedia.com to view samples of electronic
and print work executed for Albertsons, ATG, Bank of America, Cendant, CMP Technology,
Compass Bank, Garlinghouse, New England Cord Blood Bank, Nuance, PC Connection,
SCORE, SunTrust, and Verizon, along with many others.
As media and marketing best practices evolve, King Fish leads the way with their customized
marketing strategies, creative media platforms and award-winning customer publications and
services. Recent awards include Fastest Growing Company by the Boston Business Journal,
CPC Gold Pearl Award, the Society of Illustrators, the Hatch Award and three Print Excellence
and Knowledge (PEAK) awards from Print Solutions Magazine.
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